Bludfest was a first for us and honestly, we didn’t know exactly what to expect. Yungblud started this festival because he’s sick of seeing ticket prices go through the roof. He’s been pretty vocal about it, saying how festivals charging £800 are ridiculous. Bludfest is his answer to that. Affordable tickets, loads of bands, and a space that actually feels like it belongs to the people who go.
We set up our spot right next to the skate ramp, which ended up being perfect. All day long skaters were hanging out, pulling tricks, falling, getting back up, and just keeping the energy alive. It didn’t feel like a brand activation or any of that, it just felt like being part of the hangout.
For Bludfest we made a special pair of socks, super limited, only for this event. The best part? We actually managed to give a pair straight to Yungblud himself. He was cruising around the festival on a golf cart, checking in on everyone, making sure things were running smooth. We handed him the socks mid-drive, quick exchange, but one of those moments you don’t forget.
The collab socks didn’t last long. People spotted them and within two hours they were gone. Our little corner turned into a mini meeting point, with people chilling, waiting, talking about the shows.
And the shows… stacked lineup. Chase Atlantic, Denzel Curry, blackbear, Rachel Chinouriri, Peach PRC, jxdn and more. Each set brought its own vibe, keeping things moving all day. Then Yungblud closed it out with that chaotic, high-energy performance he’s known for. By the time he finished, the whole place felt like it had been through something together.
