We’re stoked to finally share our exclusive collab with Bludfest. A design created only for the festival, made to capture the energy of Yungblud’s world and the community that came together in Milton Keynes on June 21st.
For us, this collab goes way back. We first crossed paths with Yungblud in 2019 at Rock im Park. He was still coming up, most people in the crowd had no idea who he was. We didn’t either, but the second he hit the stage it was clear. His energy, his attitude, the way he pulled people in. It was one of those rare moments where you just know you’re seeing the start of something huge. We walked away that day saying, “this guy’s going to be massive.”
Fast forward to 2025 and here we are, working together on something special for his very own festival. Bludfest isn’t just another event, it’s Yungblud’s way of giving back, keeping ticket prices fair, and making space for everyone to be part of it. To be invited into that with a collab felt like things coming full circle.
The socks themselves say it all. Black base for the grit, hot pink toes, heels and stripes because Yungblud has never been about keeping quiet, and the Bludfest logo across the front like a flag for the whole community. They weren’t made to sit in a drawer, they were made to be worn loud and lived in.
For us, this collab isn’t just a drop. It’s proof that sometimes you really can spot something special before the world catches on, and years later you get to celebrate it together.