What's up #Sockers ? Have you realized yet that some things never really go out of style? Baggy jeans, burned mix CDs, late nights at the skatepark, renting a movie just because the cover looked cool. That’s the spirit of cool we wanted to bring back in this shoot. It builds a motto that will always stay true: Classics never go out of style.
We pulled two friends into the shoot, and instead of posing them in something stiff, we let them act out what we all used to do as teens in the early 2000’s. Skating curbs with busted decks, blasting music way too loud through cheap headphones, and hitting the video store just to argue over which movie to rent.
The outfits kept it simple, just like back then. Classic striped socks, plain tees, baggy shorts—pieces that have always been part of the scene. That’s what makes AMSSCKS classics so important.
After the skate session, the guys headed back home to keep the vibe going. Junk food everywhere, controllers in hand, music blasting and disc skipping, trash-talking over video games, laughing like there’s nothing else to worry about. It’s teenage trash energy, something we all love to re-live.
That’s the point of the shoot. 2000’s culture wasn’t about looking perfect, it was about living loud. Baggy fits, ripped sneakers, hours spent on a single trick, or watching the same DVD for the hundredth time. With this campaign, we wanted to show that those moments never really left us. The vibe is still alive.
So yeah, classics never die. They just grow with you, and remind you that style is about having fun. At AMSSCKS, we’re here to make sure that energy keeps flowing, whether you’re skating spots, hanging with friends, or crashing on a messy couch.
Catch you on the streets #Socker.